Category Archives: Statistics

Mobile Phone Usage Data Analytics for Effective Marketing Campaign

Insights gained from analyzing mobile phone usage data can be extremely valuable in marketing campaign and customer engagement efforts. For example, hour of the day when an user engages most with his or her mobile  device could be used to … Continue reading

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Customer Lifetime Value, Present and Future

Customer lifetime value for a business is the monetary value associated with relationship with a customer, although there have been attempts to include non monetary value associated  with a customer. It’s an important metrics to have for any marketing initiative … Continue reading

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Operational Analytics with Seasonal Data

Time sequence data which is all around us may contain seasonal components. Data is seasonal when there is a seasonal component e.g month of the year, day of the week, hour of week day etc in the data. It is defined … Continue reading

Posted in Big Data, Statistics, Time Series Analytic | Tagged , , | 2 Comments

Customer Conversion Prediction with Markov Chain Classifier

For on line users, conversion generally refers to the user action that results in some tangible gain for a business e.g., an user opening an account or an user making his or her first purchase. Next to drawing large number … Continue reading

Posted in Big Data, Data Science, Hadoop and Map Reduce, Machine Learning, Marketing Analytic, Predictive Analytic, Statistics | Tagged , , | 9 Comments

Data Quality Control With Outlier Detection

For many Big Data projects, it has been reported  that significant part of the time, sometimes up to 70-80% of time,  is spent in data cleaning and preparation. Typically, in most ETL tools,  you define constraints and rules statically for … Continue reading

Posted in Big Data, Data Science, ETL, Hadoop and Map Reduce, Internet of Things, Outlier Detection, Statistics | Tagged , , , , | 1 Comment