Category Archives: Data Profiling

Mobile Phone Usage Data Analytics for Effective Marketing Campaign

Insights gained from analyzing mobile phone usage data can be extremely valuable in marketing campaign and customer engagement efforts. For example, hour of the day when an user engages most with his or her mobile  device could be used to … Continue reading

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Profiling Big Data

Data profiling is the process of examining data to learn about important characteristics of data. It’s an important part of any ETL process. It’s often necessary to do data profiling before embarking on any serious analytic work. I have implemented … Continue reading

Posted in Big Data, Data Profiling, data quality, ETL, Hadoop and Map Reduce | Tagged , | 5 Comments