Monthly Archives: November 2013

Retarget Campaign for Abandoned Shopping Carts with Decision Tree

Research has shown that customers who have abandoned shopping carts, when subjected to retargeting email campaign, often come back and in many cases end up buying more than what was originally in the shopping cart. There are many attributes of such … Continue reading

Posted in Big Data, Data Mining, Data Science, eCommerce, Hadoop and Map Reduce, Marketing Analytic | Tagged , , , , , | Leave a comment