Tag Archives: customer segmentation

Customer Segmentation Based on Online Behavior using ScikitLearn

Customer segmentation or clustering is useful in various ways. It could be used for targeted marketing. Sometimes when building predictive model, it’s more effective to cluster the data and build a separate predictive model for each cluster. In this post, … Continue reading

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Customer Segmentation with Fisher Discriminant Analysis

In this post, I will focus on a time honored machine learning technique called Fisher Discriminant Analysis and will use it for  customer segmentation for on an line music store customers.  The store offers music of different genres for download. … Continue reading

Posted in Big Data, Data Mining, Data Science, Hadoop and Map Reduce, Map Reduce, Predictive Analytic | Tagged , , | Leave a comment