Tag Archives: customer conversion

Measuring Campaign Effectiveness for an Online Service on Spark

Measuring campaign effectiveness is critical for any company to justify the marketing money being spent. Consider a company providing a free online service on signup. It’s critical for the company to convert them so that they subscribe to a paid … Continue reading

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Customer Conversion Prediction with Markov Chain Classifier

For on line users, conversion generally refers to the user action that results in some tangible gain for a business e.g., an user opening an account or an user making his or her first purchase. Next to drawing large number … Continue reading

Posted in Big Data, Data Science, Hadoop and Map Reduce, Machine Learning, Marketing Analytic, Predictive Analytic, Statistics | Tagged , , | 9 Comments