Category Archives: Marketing Analytic

Measuring Campaign Effectiveness for an Online Service on Spark

Measuring campaign effectiveness is critical for any company to justify the marketing money being spent. Consider a company providing a free online service on signup. It’s critical for the company to convert them so that they subscribe to a paid … Continue reading

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Mobile Phone Usage Data Analytics for Effective Marketing Campaign

Insights gained from analyzing mobile phone usage data can be extremely valuable in marketing campaign and customer engagement efforts. For example, hour of the day when an user engages most with his or her mobile  device could be used to … Continue reading

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Customer Lifetime Value, Present and Future

Customer lifetime value for a business is the monetary value associated with relationship with a customer, although there have been attempts to include non monetary value associated  with a customer. It’s an important metrics to have for any marketing initiative … Continue reading

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Association Mining with Improved Apriori Algorithm

Association mining solves many real life  problems e.g., frequent items bought together, songs frequently listened together in one session etc. Apriori is a popular algorithm for mining frequent items sets. In this post, we will go over a Hadoop based … Continue reading

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Customer Conversion Prediction with Markov Chain Classifier

For on line users, conversion generally refers to the user action that results in some tangible gain for a business e.g., an user opening an account or an user making his or her first purchase. Next to drawing large number … Continue reading

Posted in Big Data, Data Science, Hadoop and Map Reduce, Machine Learning, Marketing Analytic, Predictive Analytic, Statistics | Tagged , , | 12 Comments

Retarget Campaign for Abandoned Shopping Carts with Decision Tree

Research has shown that customers who have abandoned shopping carts, when subjected to retargeting email campaign, often come back and in many cases end up buying more than what was originally in the shopping cart. There are many attributes of such … Continue reading

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Predicting Customer Loyalty Trajectory

Customer loyalty is the strength of the relationship a customer has with a business as manifested by customer purchasing more and at high frequency. There are various signal or events related to a customer’s engagement with a business. Some examples … Continue reading

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