Tag Archives: gini index

Retarget Campaign for Abandoned Shopping Carts with Decision Tree

Research has shown that customers who have abandoned shopping carts, when subjected to retargeting email campaign, often come back and in many cases end up buying more than what was originally in the shopping cart. There are many attributes of such … Continue reading

Posted in Big Data, Data Mining, Data Science, eCommerce, Hadoop and Map Reduce, Marketing Analytic | Tagged , , , , , | Leave a comment

Analytic is your Doctor’s Friend

In this post, I will be venturing into the medical domain and show how big data analytic can play a crucial role in the complex and daunting world of health care. There is a  kind of cancer that affects the … Continue reading

Posted in Big Data, Data Mining, Hadoop and Map Reduce, Map Reduce, Predictive Analytic | Tagged , , , , , | 1 Comment