Category Archives: eCommerce

Customer Service and Recommendation System

You may be wondering about the relationship, I alluded to in the title. A personalization and recommendation system like sifarish bootstraps from user and item engagement data. This kind of data is gleaned from various signals e.g. an user’s engagement with … Continue reading

Posted in Big Data, Customer Service, eCommerce, Hadoop and Map Reduce, Recommendation Engine | Tagged , | 1 Comment

From Explicit User Engagement to Implicit Product Rating

The basic input for sifarish or any other collaborative filtering  based recommendation engine is user rating of items. However explicit  rating by users is not always available. Even when it’s available, it’s been known that generally only users with extreme … Continue reading

Posted in Big Data, Data Science, eCommerce, Hadoop and Map Reduce, Recommendation Engine, Web Analytic | Tagged , , | 15 Comments

Retarget Campaign for Abandoned Shopping Carts with Decision Tree

Research has shown that customers who have abandoned shopping carts, when subjected to retargeting email campaign, often come back and in many cases end up buying more than what was originally in the shopping cart. There are many attributes of such … Continue reading

Posted in Big Data, Data Mining, Data Science, eCommerce, Hadoop and Map Reduce, Marketing Analytic | Tagged , , , , , | Leave a comment

Roll out your own BPM with some help from Cassandra (Part 1)

BPM stands for Business Process Management. In simple terms it’s a framework for managing long running business transaction. A long running business transaction manages a business process e.g., order processing in a eCommerce web site. A business process is generally … Continue reading

Posted in BPM, Cassandra, eCommerce, NOSQL | 1 Comment